Beeresso® is the perfect combination of pale lager and fruity aromatic coffee.
Whether beer drinkers or not: Beeresso® is not only an extraordinary but refreshingly different and perfect taste experience for beer drinkers, but also invites "non-beer drinkers" in particular to immerse themselves in the wonderful variety of beer tastes!
Beeresso® is above all not for the average beer drinker but for connoisseurs, party animals, adventurers and people who are looking for something special!
The people who like Beeresso® are usually the ones who have already tried Beeresso® - those who don't like Beeresso® usually haven't tried it yet!
Beeresso® was originally intended as a tasty alternative to Vodka Bull & Co for festivals, clubbings, events, clubs, après-ski, etc. – at that time, of course, with alcohol.
However, Beeresso® has developed a lot and is not only popular with lovers of creative beer, but also with young people and young people. young adults (between 20 and 45) and especially women.
Beeresso® is not primarily targeting the beer market, but the beverage market – especially the luxury segment. With its exquisite taste, the memorable name and the retro-noble design, Beeresso® appeals above all to the high-end target group - so it is especially suitable as an upscale party drink at high society weddings, exclusive events and in trendy clubs. As an after-works drink, Beeresso® is the "perfect match" for the indoor season. As an afterworks drink, Beeresso® is the "perfect match" for the downtown café & the chillout launch on the lake.
But even in upscale restaurants, the special taste experience is recommended as an aperitif, as a food companion or – surprisingly for some – even with dessert.
In bars with style, Beeresso® attracts attention as a refreshingly exclusive change!
One of the most common questions is how Beeresso® came to be.
Admittedly - for a real beer lover, the hairs on the back of the neck stand up at the mere thought of darkening the cool blonde with an espresso.
So about 12 years ago, no one would have thought of ever considering this. If it hadn't been for the fact that too many beers (without espresso) had already flowed on a Saturday afternoon in a restaurant opposite the then Vienna University of Economics and Business. The attempt to counter the emerging fatigue with an espresso without significantly lowering the alcohol level, in combination with a portion of motivation from colleagues ("I'm sure you don't dare to do that") and youthful exuberance, finally ended in a first mixture of beer and espresso. After an initial short phase of resistance, everyone finally brought themselves to taste it once and - as it happens today after every first tasting - everyone ordered a large beer and an espresso. Everyone at the table got a second cheer and it was a very long, lively and fun evening. By the way, a mixture of beer and coffee called Bieresso was invented on this day, interesting mixed variants were developed on site and a first corresponding Facebook group also found its exclusive members.