Here you will find all the news about Beeresso® - products, events, media reports and sponsoring. In addition, of course, there are always news and promotions on our Facebook page.
A special highlight of this year's FHA in Singapore was the appearance of Beeresso®!
Several renowned Austrian brands took part in the joint booth organized by Advantage Austria in order to present themselves to the interested public at the largest trade fair for gastronomy and hotel industry in the Asian region.
The rush at the Beeresso® stand and the interest in Beeresso® was very large. Again, the attributes "Extraordinary", "Unique" and "Outstanding" were the most used superlatives to describe Beeresso®.
Many contacts of potential business partners in this hub of international trade have been established and are being expanded.
For the first time - even if we don't want to rush anything here - it currently looks like a first export deal to the Asian region.
Many thanks at this point to the Austrian Foreign Trade Center Singapore and the entire team of Advantage Austria of the Austrian Chamber of Commerce!
Singapore, 27.04.2024
As part of the Austrian Lifestyle Week 2024, Beeresso® was able to present itself to a selected audience at the Austrian Wine Tasting at the noble Hotel St. Regis in Bangkok.
The Austrian Embassy Bangkok, in cooperation with Austria-Werbung and Advantage Austria, organized the "Austrian Lifestyle Week 2024" to highlight Austria's vibrant and rich culture.
From March 18 to 24, numerous events were held to celebrate two anniversaries of Thailand and Austria: 155 years of formal relations between the two countries and 70 years of embassies in Bangkok and Vienna.
Highlights of the Austrian Lifestyle Week 2024 include a friendly cooking competition between Austrian chef Max Stiegl and Thai chef Manosh Phuengprom, an exclusive wine (and more) tasting and a trend-setting fashion show with designers from Thailand and Austria such as star designer Thang De Hoo.
The feedback from the critical representatives of the gastronomy, hotel industry and potential sales partners at the tasting in the afternoon, but above all from the invited guests at the cocktail reception, was - as so often - overwhelming.
"Extraordinary", "Unique" and "Outstanding" were just some of the superlatives used to describe Beeresso®.
Many contacts of potential business partners in this up-and-coming metropolis have been made and are being expanded.
Many thanks at this point to the Austrian Foreign Trade Center Bangkok and the entire team of Advantage Austria of the WKO!
Bangkok, 21.03.2024
At the invitation of the Austrian Foreign Trade Center in Hong Kong, Beeresso® was able to present itself together with 6 other well-known Austrian brands at the B2B trade fair for food - the HKTDC Food Expo Pro in Hong Kong.
From August 17-19, Beeresso® faced the critical representatives of gastronomy, the hotel industry and potential sales partners in the Asian trading metropolis.
The general feedback from visitors who tried Beeresso was very good and many found the subtle coffee notes in the aftertaste to be particularly excellent!
Now it's time to take the momentum with you and to maintain and intensify the many contacts of potential business partners in this trading hub - which is so important for the Asian market.
Many thanks at this point to the Austrian Foreign Trade Center Hong Kong and the
entire team of Advantage Austria of the WKO!
Hong Kong, 29.08.2023
After two silver medals at the London Beer Competition and the USA Beer Ratings 2021 Beeresso® won a Gold medal at the 6th annual USA Beer Ratings competition in San Francisco, California. All beers were judged by a panel of high-profile judges with the extensive commercial buying experience. usabeerratings.com/en/competition-global-results/2023/
In an innovative twist on traditional scoring at international beer competitions, the USA Beer Ratings used a three-factor scoring system that took into account factors beyond just brewing technique or overall taste. The total score was calculated based on three different scoring factors - Quality, Value and Packaging. Where Quality was judged based on the balance, acidity, tannins and alcohol levels seamlessly working together. Value was scored on a relative basis, according to the prices of similar beers. Packaging took into account overall branding and presentation, with a focus on beers that appeal to specific customer segments or demographic niches.
The goal of the USA Beer Ratings competition was to find beers that consumers will actually want to drink. To win a USA Beer Ratings award you will need to score highly in all three areas of the judging criteria. You might have an outstanding quality beer, but if the price and packaging are not right, you will not be recognized by the USA Beer Ratings.
Beeresso® reached the following scores according to the USA Beer Ratings Scoring System:
90 Quality Score + 89 Value Score + 90 Package Score = 90 points at USA Beer Ratings.
“We’re very excited that the highest score of this year’s USA Beer Ratings Competition is 93. and our Beeresso® scored 90 points,” said Norbert Peczelt (owner of Beeresso®).
„We are very proud that Beeresso® is within the first non-US-produced beers in the competition and therefore won the special price for “Best in Show” per Country as well. No other European product is in front of Beeresso®. Beeresso® is targeting high-end customers and therefore needs to produce highest-quality and it is great to get the ultimate seal of approval from the USA Beer Ratings competition.”
About Beeresso®
Beeresso® energybeer – the Austrian beer-speciality with the coffee extra-kick is an extraordinary creative-beer! It’s THE „energybeer“ – the fusion of a Lager beer with delicious aromatic & refreshing coffee. More info at www.beeresso.com
About USA Beer Ratings
The 6th Annual USA Beer Ratings competition took place in San Francisco this July. USA Beer Ratings competition represents the perfect opportunity to get in front of influential judges, tastemakers and commercial buyers. An award from the USA Beer Ratings competition is a prestigious mark of approval that is highly valued by consumers when they are making the choice of which beer to buy.
San Francisco, California, 27.08.2023
Beeresso® and the new BeeressO´hne alcohol immediately achieved top rankings in the Beer Trophy of the renowned Falstaff Magazine!
Beeresso® achieved 88 points and thus 8th place ex aequo (page 92) in the category "Creative Beer" and BeeressO'hne alcohol with 89 points 5th place ex aequo (page 87) in the category "non-alcoholic beer" at the this year's Falstaff Ranking (Falstaff Beer Special 2023 - Yumpu.com) .
The tasting notes of the jury:
Beeresso®: Copper brown with noticeable haze.
Coffee notes in the fragrance strongly in the foreground.,
accompanied by caramel and subtle grain notes.
In the mouth it shows medium body and is moderately sparkling.
Existing residual sweetness works harmoniously with the coffee notes.
BeeressO´hne alcohol: a confusing game of eye-nose coordination:
Rich orange but a scent of iced coffee and nut chocolate.
Even more roasted on the palate, almost woody tones in the initial taste,
behind it rather slim and with a present coffee note of the malt bitters
We thank you for the rating and the feedback, which show that Beeresso® is exactly where it should be:
When the most exquisite, full-bodied espresso aromas are combined with the malt notes of a refreshing light lager, an extraordinary taste experience unfolds that is second to none.
Beeresso® is passion, temperament and drive.
An exclusive, perfect taste experience for explorers, adventurers, connoisseurs and all those who are looking for something special.
Feldkirchen iK, 16.06.2023
In an incredibly dense field of participants at the fourth edition of the USA Beer Ratings, which took place in San Francisco (USA) in July, Beeresso® won a silver medal.
As at the London Beer Competition - where Beeresso® also won the silver medal in spring - good taste is also a mandatory prerequisite for winning a medal in the USA Beer Ratings, but not only!
In addition to the taste, Beeresso® also had to collect points in terms of "value for the customer" and "packaging/presentation". Only those who could score according to all 3 criteria could also win a medal. So even if you could show outstanding quality - if one of the other two factors was not satisfactory for the jury, you got nothing.
CEO Sid Patel of event organizer Beverage Trade Network says:
"This 3-factor rating system is the focus of our mission to find and award the world's best beers. We wanted to choose an approach to rating beers that includes all factors of the individual purchase decision - whether in the shop or in the pub."
The judges were industry experts with proven experience in beverage purchasing.
“I rate beers for several international competitions and have rarely tasted such an incredible selection of beers with so few flaws. Due to the abundance of high quality, the evaluation was not easy...."
says Herlinda Heras CTA - one of the jurors of this year's decision.
“An excellent range of different categories. All the prominent beer-producing regions of the world were also well represented. ...a nice feature was that American style ales were brewed by European producers and - vice versa - continental European styles such as lagers were brewed by American breweries.
It was also something very special for me to get to know a few completely new brands and names that I hadn’t known before.”
says Nathan Smith, judge for the 2021 USA Beer Ratings.
Norbert Peczelt, founder and owner of Beeresso® adds:
"We are particularly pleased to be able to confirm winning the silver medal at the London Beer Competition in spring by winning the silver medal at the USA Beer Ratings! This shows that the first win was not a "slip" and that Beeresso® in the Anglo-American region is particularly so well received. Above all, however, it shows that Beeresso® - although it is a special product - can achieve a certain breadth, which can also be important for commercial success. Especially in the Anglo-American market, we naturally hope that the two prices will increase Awareness in the industry and subsequently, of course, a boost for the planned export"
Beeresso® Tasting Notes (2021 USA Beer Ratings judges):
"Lovely light espresso nose with some sweet notes and green pepper aromas. The taste is very light and refreshing with a slight sweetness. A refreshingly bitter espresso finish follows.”
About the USA Beer Ratings:
The 4th edition of the USA Beer Ratings was held in San Francisco this July. The winners were judged on three different criteria: quality, value for the customer and packaging. The organizer is the Beverage Trade Network, which organizes events in the alcohol beverage industry around the world in order to network the beverage industry globally. For more see: USA Beer Ratings
Feldkirchen i.K., San Francisco, August 13, 2021
Feldkirchen i.K., Austria, 13.04.2021 – At the fourth edition London Beer Competition, which took place in London on March 17, 2021, Beeresso® won a Silver medal, which is the ultimate seal of approval in the global beer industry. In order to receive this distinction, Beeresso® needed to score highly in three different categories: Quality, Value and Packaging.
The goal of the London Beer Competition is to award and celebrate beers that beer buyers want to buy. The competition’s judges examine the many emerging and re-discovered styles which intrigue the drinker and appeal to new and lapsed beer drinkers.
Not only does the London Beer Competition recognise quality, where brewing ability and technical expertise receive peer, buyer, writer and beer sommelier accreditation, the judges also award points and medals for both value and packaging.
According to CEO Sid Patel of event organizer Beverage Trade Network,
“The craft beer revolution has brought us many different styles, previously either unknown or re-found. Our judges have thoroughly enjoyed looking at and debating the many different entrants, looking at beers the way beer drinkers do. Yes, they professionally analyse the quality, but crucially make awards by adding appearance and value for money into the mix.”
The judges were selected from all sides of the industry–writing, brewing, trading, beer sommeliers, marketing and educators. During the course of judging, interviews with leading judges revealed the importance of the packaging in process. Some even reported that the packaging influenced the resulting taste and flavour, declaring that it set an expectation which in turn influenced not only how consumers saw the product, but how their senses responded to it once tasted. This underscored the importance that London Beer Competition places on packaging as an element of judging and complete assessment of sensory perception.
The holistic make-up of the judging panel consisting of beer industry experts from across the commercial buying aspects ensures that all beers selected as winners are exactly the types of beers that are favored by both the beer trade and the end consumer. Beers were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Beers that scored 90+ points were awarded Gold medals, 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to those that score 65-75 points.
“With so many breweries opening up in the last few years, the market is intensely competitive and it is not enough to produce standard quality. Consumers expect to have something different, packaged attractively and of course great value for money, all of which are judged by the London Beer Competition,”
said Norbert Peczelt.
“That’s why we are so proud to win this award because it shows that we are making the type of beer that beer drinkers actually want to buy and enjoy, and that the industry wants to list.”
About Beeresso®
Beeresso® Energybeer - the Austrian beer speciality with the Extrakick coffee. Beeresso® is the perfect combination of a light lager beer and a strong, aromatic and fruity coffee. This initially unusual combination of flavours turns out to be an extraordinary, refreshing and consummate taste experience after the first attempt even for sworn beer lovers!
Tasting Notes:
The nose is cold brew coffee. The palate is creamy and somehow nutty. A lovely mix of roast coffee and cigars with a clean chocolate taste.
About the London Beer Competition
The London Beer Competition is the only beer competition of its kind that rates beers by quality, value and packaging. The organizers of the event are Beverage Trade Network, which organizes alcohol beverage industry events around the world. For more information, please see: www.londonbeercompetition.com
06.04.2020
An alle Last-Minute-Shopper 😉 - das Beeresso®-Osternest für Erwachsene ist da:
jetzt einen 24er Karton Beeresso® bestellen. Bestellungen aus dem Raum Mittelkärnten die bis Donnerstag eingehen werden garantiert bis zum Karfreitag geliefert!
Einfach im Webshop bestellen!!!
Natürlich kann man auch aus ganz Österreich bestellen - vielleicht muss man sich dann aber bis nach Ostern gedulden! 😘😘😘
06.04.2020
Meine Woche Feldkirchen Nr 11, 11 März 2020; Seite 32
Feldkirchner Nr. 5, 2020; 04.,05. März 2020; Seite 41
Kleine Zeitung 28. Feb 2020; Seiten 28-29
Beeresso® macht einen weiteren Schritt am Weg zur nationalen & internationalen Top-Marke. Um den hohen Qualitäts- und Kapazitätsansprüchen von Beeresso® gerecht zu werden erfolgte im Jänner 2020 die Verlagerung der Produktion. Ganz im Sinne von „think global – act local“ wird das Augenmerk verstärkt auf die möglichen Chancen von Beeresso® am internationalen Markt gelegt, zugleich aber
die gesamte Produktion in der Genussregion Kärnten zusammengezogen:
Der Kaffee:
Beim Kaffee handelt es sich um eine Spezialröstung aus der Genussschmiede Taupe in St. Veit an der Glan (Kärnten). Er wird frisch geröstet, gemahlen und sofort weiterverarbeitet. Durch die Kooperation mit Inhaber Harald Taupe können wir nicht nur von seinem Know How und seiner jahrelangen Erfahrung mit allem was mit Kaffee zu tun hat profitieren. Seine Genusschmiede ist weit über die Grenzen der Herzogstadt bekannt und die Genusswiesn ein beliebter Fixpunkt beim St. Veiter Wiesenmarkt.
Er ist stark in der Kärntner Gastronomie verwurzelt und seine Unterstützung im Vertrieb ist ein wertvoller Bonus.
Das Bier:
Beeresso® wird exklusiv in der „Biermanufaktur Loncium“ in Kötschach-Mauthen (Kärnten) gebraut. Dort werden erstklassige Basiszutaten eines Lagers mit dem aromatisch erfrischenden Auszug des Kaffees vereint und erhalten gemeinsam die nötige Zeit um zu einem außergewöhnlich abgerundeten erfrischenden Geschmackserlebnis zu reifen. Die beiden Gründer und Eigentümer Alois Planner und Klaus Feistritzer sind bereits „alte Hasen“ in der
Österreichischen Craft Bier Szene und bilden mit ihrer Erfahrung, Expertise, Offenheit und Kreativität gepaart mit einer der modernsten Brauanlagen, die man
in dieser Größenordnung finden kann die perfekten Partner für Beeresso®.
In der ersten Test-Charge wurden im Jänner 12hl gebraut. Das knapp 5-wöchige angespannte Warten auf das Ergebnis hat sich definitiv ausgezahlt: Beeresso®
schmeckt hervorragend!!!
Um die Marke Beeresso® für Kärnten, Österreich und weitere Märkte fit zu machen wurde die Gelegenheit genutzt um auch das „Outfit“ etwas anzupassen. So wurde nicht nur die Flasche geändert, auch das Design von Kronenkorken und Etiketten wurde überarbeitet und vor allem inhaltlich hat sich bei den Etiketten einiges getan. Zu den für die Internationalisierung wichtigsten Änderungen zählt die Mehrsprachigkeit der Etiketten. So sind die für den legalen Verkauf wichtigen Texte in fünf Sprachen zu finden (Deutsch, Englisch, Italienisch, Französisch und Spanisch).
Nun geht es mit Beeresso® voll an den Vertrieb. Während die Suche nach Vertriebspartnern wie Shops und Gastronomie natürlich weitergeht ist die Suche
nach großen Vertriebspartnern vordergründig. Vorerst gilt das Hauptaugenmerk auf den Raum Kärnten, wo auch der neu geschaffene Faktor Regionalität eine
wichtige Rolle spielt. Jedoch soll sich der Vertrieb nicht auf Kärnten beschränken und die Kreise stetig erweitert werden. Gleichzeitig soll die Suche nach internationalen Partnern vorangetrieben werden.
12.02.2020
Beeresso® als Sommerhit!!! Beeresso® ist nicht nur pur eine aufmunternde Freude.
Als BeeressO'Tonic® wird Beeresso® zum perfekten, leichten und erfrischenden Sommergetränk!
Ganz einfach:
- Eiswürfel in ein Gin&Tonnic Glas,
- Banane grob schneiden (ca. 2 Scheiben) & mit dem Eis im Glas schwenken
- Beeresso®
- Tonic (50/50)
- Garnitur nach Saison (z.B. Erdbeere, Mango, Ananas,...)
...und jetzt nur noch die pure Erfrischung genießen...
25.07.2019
Auf Einladung der Brauerei Hirt war auch Beeresso® beim Kärntner Bierfest Mitte Juni dabei! Dabei kamen erstmals auch Liebhaber des Besonderen aus aus dem Raum Mittelkärnten auf den Geschmack von Beeresso®.
In vielen Gesprächen mit Kollegen aus der Gastronomie- sowie Getränkebranche aber auch interessierten Gästen konnte ausgiebig gesprochen, philosophiert und auch der eine oder andere Plan für die Zukunft geschmiedet werden.
Vielen Dank an die Organisatoren, die Braukollegen und - wie immer -vor allem die Gäste!!
30.06.2019
Anfang Mai ging es mit der Reihe "Beeresso® am Craft Bier Fest" weiter - diesmal in der Marx Halle in Wien!
Erstmals haben wir Beeresso® vom Fass kredenzt - ein großartiger Erfolg!!!
Wieder konnten sogar anfangs eher skeptische Besucher ("Bier und Kaffee?!!? Des konn jo nix kennan…") nach einer ersten Beeresso®-Kostprobe überzeugt werden!
Das überwältigende Feedback der Gäste, der alten sowie neu gewonnenen Beeresso®-Freunde war äußerst motivierend!!!
Vielen Dank an die Organisatoren, die Braukollegen und natürlich die Gäste, die so mithelfen, Beeresso® zu etwas ganz großem zu machen!!!!!!
09.05.2019
TZ München, 8 Apr. 2019
Am 05. & 06. April fand mit dem Craft Bier Fest in München gleich das erste große Event für Beeresso® statt und es war ein großartiger Erfolg!!!
Sogar anfangs eher skeptische Besucher waren nach ihrer ersten Beeresso®-Kostprobe so überzeugt, dass sie am Ende gleich die eine oder andere Flasche Beeresso® mitgenommen haben!
Das überwältigende Feedback des bunt gemischten Publikums motiviert uns umso mehr den Weg weiter zu gehen und Beeresso® zu etwas ganz großem zu machen!!! Vielen Dank an alle: die Organisatoren, die anderen Braukollegen und natürlich die Gäste, ohne die dieses wunderbare Event nicht möglich gewesen wäre!!!
09.04.2019
Meine Woche Feldkirchen Nr 2, 9 Jan. 2019; Seite 36
Feldkirchner Nr. 25, 2018; 12.,13. Dez. 2018; Seite 16
Meine Woche Feldkirchen Nr 50, 12 Dez. 2018; Seite 38
Kleine Zeitung 8.,9. Dez 2018; Seiten 44-45
Kärntner Wirtschaft Nr. 49, 2018; 07.12.2018; Seite 35
Von nun an ist die Bestellung von Beeresso® über unseren Web-Shop möglich - ganz einfach unter Beeresso® für zu Hause bestellen. Die Bezahlung erfolgt auf Vorauskassa oder über PayPal.
Der Preis für eine 0,33lt. Flasche beträgt € 2,60. Beeresso® wird in Kartons zu je 24 Flaschen ausgeliefert. Die Lieferung innerhalb Österreichs ist bereits inklusive!!!
Eine Sammelbestellung von Freunden bzw. für Partys zahlt sich aus:
ab einer Bestellung von 5 Kartons ist der 6. gratis - entspricht einem Preis von € 2,17/Flasche!!!
20.10.2018
Das warten hat sich gelohnt! Die erste Tranche Beeresso® - rund 1.800 Flaschen - ist abgefüllt, etikettiert und wartet nun darauf gekostet und genossen zu werden.
Wir begeben uns jetzt auf die Suche nach Vertriebs- und Gastronomiepartnern...
Abholung im Brauhaus Bruck sowie Bestellungen per e-mail sind bereits jetzt möglich. Näheres unter Beeresso® für zu Hause.
25.09.2018
Die ersten Schritte sind getan vom Schroten und Einmaischen über das Ausschlagen und kühlen der Würze bis zum Beginn der Hauptgärung - und irgendwo dazwischen kommt feinster kaltextrahierter Arabica Kaffee hinzu. Jetzt heist es warten... Noch um die fünf Wochen müssen wir uns gedulden bis wir den ersten Beeresso® genießen können! 18.05.2018
Endlich ist es soweit! Der erste offizielle Beeresso® wird morgen, am Freitag dem 18.05.2018 gebraut! Dank unseres vor allem im Bereich des kreativen Brauens erfahrenen, dynamischen und äußerst innovativen Braupartners Beerstarter (www.beerstarter.at) können wir bereits in wenigen Wochen den ersten fertig gebrauten Beeresso® genießen! Wir können es kaum erwarten und zählen die Tage... 17.05.2018
Die Wahl des perfekten Kaffee's für den ersten Beeresso® ist natürlich außerordentlich wichtig! Gemeinsam mit Braupartner Beerstarter (www.beerstarter.at) lassen wir uns von Wien's Kaffeeröstereien beraten. Schließlich werden wir fündig: ein direkt trade aus Kenia - 100% Arabica, 100% Organic, Kraftvoller Körper, fruchtige Aromen von Brombeeren und Zitrusgras, leicht florale Note. Die ausgeprägte Säure planen wir durch die Technik des "Kaltbrauens" zu reduzieren. Noch am gleichen Tag wird der frisch gemahlene Kaffee in kaltem Wasser angesetzt. Am folgenden Tag soll gebraut werden. 17.05.2018